Mental Health Connecticut’s mission is to partner with individuals, families, and communities to create environments that support long-term health and wellness.

They envision a world where well-being is rooted in respect for the condition of being human, where labels are no longer applied to people and services are delivered at the level of humanity, where the general public accesses support when they need it, and where policy-specific advocacy brings about these cultural changes.

Through strategy work, marketing, and design, our goal is to ensure the Mental Health Connecticut brand is inclusive, participatory, welcoming and helps the viewer see that the abstraction of community-wide well-being is achievable.