Middletown boasts a diverse population both ethnically and economically. It is one of the only communities in Connecticut to include urban, suburban and rural characteristics within its 42 square miles. Since 2006, the Middletown community and its public school system have administered the Search Institute’s “Profiles of Student Life: Attitudes and Behaviors Survey” to all students in grades 7-12. This survey provides a way to identify, measure and articulate the qualities and experiences that young people need to thrive and avoid risky behaviors. When we first started working with Middletown Youth Services Bureau (MYSB), the data for “community values youth” was shockingly low at 19%.

The Asset Promise Campaign leaned heavily on the concept of Developmental Asset Building Blocks and targeted teachers, parents, coaches, neighbors, shop-owners, PTA—every adult kids could come in contact with. The elements of the campaign were designed to empower young people to deliver their message in their own words, and to empower adults to change their own perception of youth by giving them the information and the opportunity to make a participatory promise to their community’s teens. It also clearly sent the message to all Middletown youth that their concerns and wants were heard and taken to heart.

Within three years, the survey data flipped: the Search Institute survey showed that 81% of youth felt valued by the community. From Main Street retail businesses, to Wesleyan University, and the Mayor of Middletown nearly every adult in town got onboard with supporting the youth. As the approach became a part of Middletown’s ethos, we saw another set of shocking data. Within three years, the survey data flipped: the Search Institute survey showed that 81% of youth felt valued by the community. Strategic intervention and an audacious approach to community outreach makes all the difference in the world.