If you met Senator Beth Bye (D-5th District), you’d understand why we stepped into the political arena for her. A former early childhood educator, she got into politics for the right reasons and has consistently championed policies that put people first.

From coast to coast, mid-term elections have become plagued with negativity and divisivness. Attack ads were everywhere. In contrast, our strategy with Beth was to re-commit to the principles and attributes that guide her. We shared positive messages about what Beth believes in—about “the path worth taking”. Being true to her principles paid off. Beth’s campaign stood out for all the right reasons and she handily won re-election.