The ambitious organizers of the first ever Hartford Fashion Week wanted to set the right tone from the start. Their strategy was to go big right out of the gate so that the next Hartford Fashion Week would draw designers, investors, and audience from throughout the Northeast. We like moxie, so we helped. Shot in locations throughout the city, this campaign celebrates both the vibe of Hartford and sophisticated “Everyday Fashion”.

Locations (in order of appearance): CT FastTrack, Professional Barber Shop on Pratt, The Wash Tub Laundromat, and The Tobacco Shop on Pratt.