RPA provides fire and emergency management for healthcare facilities. Through consulting, training, and managed tech solutions, they help clients protect the lives of patients and staff during fires and other disasters, while reducing risk, liability and cost. We guided RPA through a branding process that focused on the outlook they share with their customers: RPA and its clients both care, first and foremost, about protecting people when they are most vulnerable.

By connecting on an human level through “the why”, RPA’s services (the “how”) are given a deeply important context that goes beyond a simple checklist relationship—RPA’s clients are buying trust that they’re doing the very best they can to protect their patients and staff when disaster strikes. Opening the doors to trust is a function of design—that’s what we provided. Enduring trust is a matter of proficiency, accountability, consistency, and integrity—that’s what RPA provides.